Donald Trump’s social media company, Trump Media & Technology Group (TMTG), has announced its expansion into financial services and cryptocurrency with the launch of Truth.Fi, a new fintech brand. The move marks a deeper push into the crypto space, aligning with Trump’s broader vision to make the U.S. a global leader in digital finance.
Following the announcement, shares in TMTG surged 15% in pre-market trading, reflecting investor enthusiasm for the company’s pivot into crypto investments and digital asset management.
Trump Media Plans $250M Investment in Bitcoin and Crypto-Related Securities
TMTG, which owns Truth Social, stated that it plans to invest up to $250 million into investment accounts, Bitcoin, and other cryptocurrencies or crypto-related securities. The funds will be managed by the brokerage firm Charles Schwab, according to the company’s statement.
The expansion into decentralized finance (DeFi) and investment products is part of TMTG’s broader effort to diversify its revenue streams beyond social media. The company’s flagship platform, Truth Social, has struggled to compete with Meta’s Facebook and Instagram, as well as Elon Musk’s X. However, its status as a meme stock has allowed it to raise significant capital since going public.
Ethics Concerns Over Trump’s Crypto Ventures
The announcement is expected to ignite fresh conflict-of-interest concerns, as Trump’s administration continues to promote cryptocurrency adoption while his personal business empire directly profits from it.
Trump previously faced backlash for launching a multibillion-dollar cryptocurrency meme coin just before his presidential inauguration. Former government ethics officials have criticized the move, calling it a “shameful” conflict of interest, as Trump has vowed to transform the U.S. into the “crypto capital of the world.”
Truth.Fi Aims to Protect Users From “Big Tech and Woke Corporations”
According to Trump Media CEO Devin Nunes, Truth.Fi represents a natural expansion of the Truth Social ecosystem.
“We began by creating a free-speech social media platform, added an ultra-fast TV streaming service, and now we’re moving into investment products and decentralized finance,” Nunes said.
“Developing America First investment vehicles is another step toward our goal of creating a robust ecosystem through which American patriots can protect themselves from the ever-present threat of cancellation, censorship, debanking, and privacy violations committed by Big Tech and woke corporations.”
TMTG plans to roll out multiple investment vehicles under the Truth.Fi brand throughout 2025. The initiative aims to capitalize on growing conservative enthusiasm for alternative finance, positioning itself as a platform for individuals who feel alienated by traditional banking institutions and mainstream financial services.
Trump Media’s Struggles and Future Growth Plans
Despite Truth Social’s limited market share, TMTG has leveraged its political appeal and meme stock status to raise millions. The company’s pivot into crypto investments and decentralized finance could provide a much-needed new revenue stream, though it also raises regulatory and ethical concerns.
As the company continues to expand its financial services, investors and policymakers alike will be watching closely to see how Truth.Fi fits into Trump’s broader economic and political agenda.
