President-elect Donald Trump has announced the appointment of Mark Burnett, the British producer behind The Apprentice, as his special envoy to the United Kingdom.
The move highlights Trump’s intention to bring high-profile figures from entertainment and business into key diplomatic roles.
Mark Burnett’s Credentials for the Role
Burnett, best known for producing hit television shows like Survivor, Shark Tank, The Voice, and The Apprentice, has won 13 Emmy Awards and previously served as chairman of MGM.
Despite distancing himself from Trump during the 2016 presidential campaign, Burnett’s role in shaping Trump’s public image is undeniable.
In a statement, Trump praised Burnett’s qualifications, ” It is my great honour to appoint Mark Burnett as the special envoy to the United Kingdom. “With a distinguished career in television production and business, Mark brings a unique blend of diplomatic acumen and international recognition to this important role.”
Mark will work to enhance diplomatic relations, focusing on areas of mutual interest, including trade, investment opportunities, and cultural exchanges.”
A Controversial Appointment
Burnett and his wife, actress Roma Downey, publicly criticised Trump’s 2016 campaign, citing its “hatred, division, and misogyny.” However, the appointment signals Trump’s confidence in Burnett’s ability to manage delicate diplomatic relations.
Burnett’s new role comes alongside the nomination of Warren Stephens, a prominent businessman, as the US ambassador to the UK.
Challenges for UK-US Relations
The announcement coincides with Sir Keir Starmer’s appointment of Lord Peter Mandelson as the UK’s ambassador to Washington. While Mandelson is a seasoned political figure, his past comments about Trump—calling him “little short of a white nationalist and racist”—have raised concerns about the potential for tension in US-UK relations.
Chris LaCivita, a senior adviser to Trump’s 2024 campaign, criticised the selection of Mandelson, labelling him an “absolute moron.”
Strengthening US-UK Ties
Despite the controversy, the appointments of Burnett and Mandelson could bring fresh perspectives to diplomatic efforts between the two nations.
Burnett’s expertise in creating globally successful media brands may offer a unique advantage in fostering cultural and economic exchanges, while Mandelson’s deep political experience could prove valuable in navigating complex international issues.
As both nations prepare for a new chapter in their “special relationship,” all eyes will be on how these high-profile appointments shape the future of US-UK diplomacy.
